If you are a manufacturer or marketer of building materials today, you are likely feeling the pressures of how to sell or offer your product online on e-commerce sites like Amazon or big box retailers like Home Depot and Lowe’s. Depending on the details around the product you offer---like who you typically sell to, how easy it is to install and even how your product is shipped---can impact how you go about selling online.

Whatever the specifics are for your product, you likely have some opportunity to sell building materials online on Amazon and other marketplaces. Why? Because there is at least a portion of your target audience that would rather do business that way for a variety of reasons.

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