!0 Key Home Depot Digital Takeaways During the Pandemic
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GET STUNNING PRODUCT IMAGES WITHOUT TRAVEL OR A PHOTO SHOOT
In the post COVID-19 world, the travel ban and social distancing requirements have put a stop to in-person photo and video production. Many marketers think no travel means no new marketing images for their new campaigns. But with CGI video or photo production, all production work is done remotely from your laptop and our collaborative tools.
Remote marketing teams can easily collaborate to develop amazing photo-realistic images or videos for their product campaigns. You’ll have full control of the creative process and outputs — and our team will guide you along the way to develop industry leading marketing images from your home offices.
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While you may need to Google the term BOPIS, where you’ll probably find a culinary food listing rather than a winning eCommerce strategy, it is an important term to know in building materials today. BOPIS is an acronym that stands for “Buy Online Pickup In Store”. And to retailers like Home Depot and Lowe’s, the world of the interconnected retail experience for customers is what’s currently helping fend off Amazon.
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One of the first challenges for any building material manufacturer has with the notion of selling online is channel conflict. How does a brand go about selling online while not creating bad blood with their traditional distribution? Thanks to programs like Amazon Authorized Reseller partnerships, manufacturers are offered more brand control by partnering with distributors as third party sellers.
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In September 2019, I was a guest on the Smarter Building Materials Marketing Podcast with Zach and Beth from Venveo to discuss “5 Myths of eCommerce” that are impacting building materials manufacturers. Check out the summary of the conversation — or listen to the podcast now!
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