How to Sell Building Materials Online on e-Commerce Sites Like Amazon

If you are a manufacturer or marketer of building materials today, you are likely feeling the pressures of how to sell or offer your product online on e-commerce sites like Amazon or big box retailers like Home Depot and Lowe’s. Depending on the details around the product you offer---like who you typically sell to, how easy it is to install and even how your product is shipped---can impact how you go about selling online.

Whatever the specifics are for your product, you likely have some opportunity to sell building materials online on Amazon and other marketplaces. Why? Because there is at least a portion of your target audience that would rather do business that way for a variety of reasons.

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greg weyman
Digital Nasty Surprises Ahead! Now You Have My Attention!

I recently heard the most successful click-bait headline today involves the phrase “nasty surprise.” What drives the clicks, what gets us to stop in our news feed tracks is that particular phrase. “The new iPhone has a nasty surprise,” or “Donald Trump’s latest plan unveils a nasty surprise for America”. Automatic clicks coming in droves.

Why? Let’s face it, no one likes surprises. And nasty? Well, nasty lets us all interpret what our own version of “nasty” actually is. But how bad is their nasty versus my version of nasty? Let’s click and find out.

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greg weyman
Abusing The C-word – And How It Supports a Selfish Business Outlook

Some companies use the C-word a lot in meetings. The business C-word…Customers. What are those C-words buying? Why aren’t they buying that? Why aren’t they buying more? If you’re company talks like this in meetings, it may be a sign they don’t really know who their customer is —- and more so, what they really want from you.

Customer-first organizations of today are obsessed with their customer. They know it drives loyalty for the long game. It’s time to stop abusing the C-word.

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greg weyman
Inside Amazon's Vendor Summit: Home Improvement

Could Home Improvement Be Their Next Big Move?

I recently attended an Amazon Home Furnishing vendor summit at their Seattle offices. The visit helped draw some conclusions on what Amazon is up to with home improvement, who they’re aiming for and how they plan to impact this category.

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greg weyman