3 Things About CGI Photographers Don’t Want You to Know
When Uber launched, taxi drivers did not like it.
When Netflix started streaming movies, video rental stores did not like it.
And now with high quality Hollwood-style CGI without the cost is accessible to marketers, most photographers are not going to like it. But our clients tell us everyday how much they like it and how we help them save time and money versus traditional production methods.
Hollywood CGI Tech For Marketing Teams
Our goal at Market Thrive is to bring high quality Hollywood CGI to the commerce space. While Computer Generated Imagery (CGI), is most known in Hollywood movie productions, we are now able to harness much of the same technology to help marketing teams create better product images and videos in all types of industries – from home product to CGP to brand manufacturers.
There are many reasons to consider CGI 3D Renderings -- but here are three ways to start incorporating the technology into your product marketing content strategies:
1. CGI scores higher in preferred IMAGE QUALITY
CGI 3D renderings enhance and clarify product images and the production process, shortening the post-creative process. The result is higher quality product images that can be used in various online settings. Your product images can be updated and created with endless possibilities to be sure your products appear as they do in the physical world – all at a fraction of the cost of setting up a physical photo shoot.
2. SCALE YOUR PRODUCT IMAGE NEEDS EASIER & faster THAN PHOTOGRAPHY
Your product assortment likely has many variations in colors, sizes, material types or other attributes – which makes it difficult and expensive to photograph each unique product. With CGI 3D rendering content, our production process allows for effortless creation of every product you offer. Items like sofas or furnishings in various colors or upholsteries can be created in CGI – allowing you to show every product you offer to your customers. This allows for easier comparisons of your product assortment, which empowers your customer to make the best choice for their needs.
3. CGI product images INCREASE CUSTOMER ENGAGEMENT
For online retailers, CGI product content for ecommerce and other digital marketing has been proven to be preferred over traditional photos because of their detail and consistent product presentation. The 3D rendered images have also been proven to boost the emotional response and increase customer engagement.
With CGI 3D renderings, entire lifestyle scenes can be created around product offerings – with rooms like bathrooms, family rooms, kitchens and other scenes for your product can be created to fit your product needs. that resonate with customers. This also for more creative control with less time and effort in finding locations to place your products.
Ready to Learn More about our CGI Product Content?
Fuel a better online experience, drive more sales and reduce returns — while saving production time and money. Request a 1-on-1 demo to learn how our CGI process can simplify production.
