Getting great imagery is overwhelming for marketers. But there is a better way! Thanks to the advances of 3D animated renderings, you can skip the time consuming photo shoots. Here are a few reasons why it’s better than traditional photography.Read More
I recently heard the most successful click-bait headline today involves the phrase “nasty surprise.” What drives the clicks, what gets us to stop in our news feed tracks is that particular phrase. “The new iPhone has a nasty surprise,” or “Donald Trump’s latest plan unveils a nasty surprise for America”. Automatic clicks coming in droves.
Why? Let’s face it, no one likes surprises. And nasty? Well, nasty lets us all interpret what our own version of “nasty” actually is. But how bad is their nasty versus my version of nasty? Let’s click and find out.Read More
Some companies use the C-word a lot in meetings. The business C-word…Customers. What are those C-words buying? Why aren’t they buying that? Why aren’t they buying more? If you’re company talks like this in meetings, it may be a sign they don’t really know who their customer is —- and more so, what they really want from you.
Customer-first organizations of today are obsessed with their customer. They know it drives loyalty for the long game. It’s time to stop abusing the C-word.Read More
Could Home Improvement Be Their Next Big Move?
I recently attended an Amazon Home Furnishing vendor summit at their Seattle offices. The visit helped draw some conclusions on what Amazon is up to with home improvement, who they’re aiming for and how they plan to impact this category.Read More